FALL WINTER 20

TBack in early 2020 - and before Covid19 hit us all - we had a campaign shoot of the now current Fall Winter 2020 collection.
We call the collection DISRUPTION and it is inspired by the rapid development of our digital world, where technology is rapidly advancing in ways we never dreamed possible. The digital age sets almost no limits to changes - which come in countless and multifaceted forms.
Flashing neon tubes, irregular patterns, irregularities in the digital system, duality and ambiguity are some of the things that have influenced the collection.

The campaign features a beautiful French model, Irene Guarenas. Irene makes the campaign exude international timelessness, opposing trends and polarity, because she with her slightly crooked and angular appearance expresses something other than classic beauty.
The campaign was shot at the Factory for Art & Design and by the renowned photographer Marco van Rijt.